Peace Book Club

September 14, 2025 1:30pm

Contact: St. Bart's CentralSt. Bart's Central | 212-378-0222

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

The inspirational bestseller that ignited a movement and asked us to find our WHY.

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

A limited supply of the book will be available in the Bookstore. Reserve your copy by emailing Kimberly Tellus.

We welcome new and curious attendees to the Peace Book Club discussions. Please note that reading of the books though encouraged is not required! This is a no-stress discussion group where we provide some content when we meet, and then share related ideas, memories and differences in opinions. So, you can come as you are, we are sure you will be stimulated and also find that you have something to share.

We meet on the second and fourth Sundays of each month, via Zoom 1:30 pm - 3.00 pm.

All are welcome to join via Zoom meeting.

PLEASE REGISTER HERE

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